Account management
Day-to-day running of Instagram, Facebook and TikTok: what goes out, when it goes out, and answering what comes back.
Marketing · Meta & TikTok · Istanbul, Türkiye
We grow your brand
Kagu's marketing branch manages Instagram, Facebook and TikTok for businesses in Turkey: content direction, a written plan every month, and campaigns that are tracked properly and reported plainly.
What we do
The whole account, not just the posting.
Most of what decides whether advertising works happens before a single ad goes live — in the setup, the tracking and the plan. We handle all of it, on Meta and on TikTok.
Content direction
We plan what gets shot and what gets posted. Either we direct your content team to a shot list, or we work with the material you already have.
A written plan every month
The content calendar, the posting schedule and the campaign structure for the month, delivered as a document you can read, keep and argue with — not a message in a chat thread.
Paid advertising
Campaign strategy, audience and targeting setup, the ad builds themselves, budget management, and optimisation while the campaign is running.
The technical setup most agencies skip
Ad account and business portfolio configuration, pixel and dataset setup, conversion event tracking, and UTM conventions — so every click can be traced back to the ad that caused it.
Reporting
What ran, what it cost, what it did, and what changes next month. Written plainly enough that you don't need us on a call to interpret it.
How we work
The right way, not the fast way.
Two rules hold the whole process together. Nothing is published before you have seen it. And nothing is guessed at when it could be set up correctly instead — clean naming, correct tracking, decisions written down.
Discovery and account audit
We start by looking at what already exists: the accounts, the ad history, whatever tracking is in place, and the content you can produce. Nothing is proposed before we know the state you are actually in.
Tracking and setup, done properly
Business portfolio, ad accounts, pixel and dataset, conversion events, naming conventions. This is the boring part, and it is the reason the numbers can be trusted three months from now.
The monthly plan, written and approved
You get the month as a document — calendar, schedule, campaign structure — and the month does not begin until you have read it and approved it.
Campaigns built as drafts, reviewed before launch
Every campaign and every post is built, then reviewed with you while it is still a draft. Nothing reaches your audience without you seeing it first.
Measure, report, adjust
At the end of the month the report goes out, and the next plan is written against what it says. Changes come from the data, not from a hunch.
Who we work with
Accounts we run.
The same file cards as our work archive, for a different kind of file. Sector, what we handle, and where the account is pointed — results go here when there are real ones to show.
VISION
Streetwear/Instagram & Meta ads
Turkish streetwear brand. We run their Instagram presence and their Meta performance campaigns, aimed at online sales and audience growth.
View on InstagramWhy Kagu
A software company doing marketing.
Kagu builds software first — custom sites and admin systems for operators, all of it on our work page. That is why the marketing branch treats an account as a system rather than a feed: the tracking is configured and then checked, the data is structured so it can be questioned later, and the thinking is written down instead of living in someone's head. It is the same small Istanbul team, working the same way.
Tracking that actually fires
Pixels, datasets and conversion events are set up and then verified — not assumed.
Numbers we can stand behind
Consistent naming and UTM conventions mean a result can always be traced to its cause.
Written down, not remembered
Plans, structures and decisions live in documents you keep, so nothing depends on our memory.
Reports you can read
Plain language, in the order a business owner needs it: what ran, what it cost, what changes.